Hospitality Business

Food Truck Series

The Food Truck Series lets students learn how to run the ‘lunch-truck’ business model. They will have to make vital decisions on inventory, balancing perishable products vs. sales, how to target events, and more.

Why a Food Truck?

Food trucks offer a unique dining experience that’s perfect for foodies on the go. Well, thanks to our new simulation, your students can step into the shoes of a founder looking to create the best food truck in town by balancing taste and health.

How will this benefit students?

The world of restaurants and hospitality is exciting, and the food truck series is no exception! However, running a successful food truck business requires hard work, dedication, and passion, especially when it comes to catering to hungry customers. Now, students have the chance to experience the thrill of being a food truck founder with our immersive simulation program by learning all about being a restaurateur, from the very basics like sourcing and balancing perishable ingredients, to dealing with mobile food vending licenses.

Using Entrepreneurship simulations in Business Curricula

How To Incorporate Simulations In Your Class

Our platform allows instructors to provide their classes with personalized and engaging simulations that are appropriate for students in K9-12 and introductory college programs. Instructors can incorporate our programming into their existing curriculum, and students can then apply the theory from class in a series of simulations and supplementary materials to test their skill and knowledge.

step 1

Instructors choose from a list of standardized assignments that align best with their current curriculum or program.

step 2

Your students receive a link to choose the type of business they’d like to use as a take-home or in-class assignment.

step 3

Students can try, fail, learn and succeed as many times as they need in order to put into practice the principles of entrepreneurship and apply the knowledge gained in class.

Students will learn:

Inventory Management & Raw Materials

Inventory management is a crucial aspect of any business, and the same holds true for a Food Truck. With efficient management of raw materials and perishable inventory, the business can work smoothly, ensuring uninterrupted service to customers. It is imperative to track the inventory levels, keep a check on the movement of goods, and streamline orders to maintain a balanced inventory flow.

Events & Sponsorship

Planning an event is no easy feat, especially when it comes to determining costs and outcomes. Luckily, the Food Truck simulation provides a solution to this challenge, as students can easily manage events and sponsorships while keeping an eye on the bottom line, gaining insights and optimizing their approach for maximum Return on Investment.

Financial Reports

Our simulation makes it easy for students to manage financial reports, including a streamlined view of Profit & Loss, COGS, and Landed Costs. With our intuitive interface, students can quickly see how their business is performing and make informed decisions to drive growth and profitability.


Students will manage Pay-Per-Click advertising campaigns. In our simulation, managing marketing campaigns is an essential task for the Food Truck to drive traffic. They can increase sales and scale the business by targeting demographics, selecting the best keywords for their area, managing an appropriate marketing budget and analyzing past campaign performances.

Perishable Inventory and Licenses

Students can gain invaluable insight into the intricacies of managing perishable items and ensuring regulatory compliance. In today’s fast-paced business world, it’s more important than ever to have the tools and resources at your disposal to optimize operations, reduce waste, and maintain compliance with all relevant regulations.

Human Resources

While being a solo founder may appeal to those who value autonomy and control, it also means taking on all tasks and responsibilities. Bringing on employees and contractors, on the other hand, can offer a wider range of skills and perspectives, but also requires more coordination and management. Students will engage in strategizing what is best for everyone involved.

Workload Management

Students will develop planning resources & managing skills. By properly dividing tasks and assigning them to the right team member with the necessary skills and experience, students can avoid overextending anyone and ensure that each task is completed efficiently and effectively. As in real life, students will learn how to balance tasks and keep employees motivated, lest they quit on them!

business simulations

Enhance your classroom curriculum

Success in the startup world requires more than just book knowledge, and you know it! That’s why we created Startup Wars.

Request your demo today and discover how you can empower your students to explore different types of businesses, without the real-life financial risk.